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Meet KUGO

Your UX Audit Partner. We were born from Curiosity, Built for Clarity.

Our Mission

Our Mission

We have a simple mission: to help businesses create intuitive and delightful digital experiences through unbiased user experience assessments. We believe that you shouldn’t have to be a tech guru to understand how your product feels to your customers. That’s why our reports are clear, practical and human.

"We are not designers. We’re auditors – giving you the truth before your users do."

What We Stand For

What We Stand For

Fast, Lean Insights

No 40-page reports. We deliver actionable insights quickly and clearly.

Built for Retail

Specialized focus on retail and commerce, not generic SaaS solutions.

Usability Meets Empathy

We combine technical expertise with deep understanding of human behavior.

Our Story

Our Story

From commercial aspects to tech, our approach is built on empathy, research and actionable recommendations. Kugo was founded to fix the invisible frustrations in online retail journeys. We believe UI/UX isn’t just design—it’s psychology, trust, and conversion.

Meet Our Founder

Meet Our Founder

Kamlesh Hotchandani
Founder, KUGO
💼 15+ Years Experience 📈 Behavioral Psychology Expert

From the buzzing BPO corridors of early-2000s Mumbai to steering one of India’s freshest digital experience startups, Kamlesh’s journey has been anything but linear — and that's exactly what makes it meaningful.

He began his career in quality and training, rising quickly through the ranks in global BPOs and staffing firms like Kelly Services and DDI India. It was at DDI India, a global leader in behavioral assessments, where he first fell in love with the science behind human decision-making and behavioral psychology.

That spark evolved into expertise as he transitioned into high-impact business development roles, helping Indian startups like AssessHub scale their client base and credibility.

In 2019, he pivoted full-time to entrepreneurship with Riyo Moda Enterprises — building it into a debt-free, asset-backed brand despite the pandemic’s blow.

Today, with Kugo, he is bringing together years of behavioral assessments insight, product intuition, and commercial wisdom to help Indian and global brands create user experiences that don’t just work — but win hearts.

Founder

“Creating user experiences that don't just work — but win hearts.”

15+Years Experience
100+Projects Completed
50+Happy Clients

Ready to Work Together?

Let's create exceptional user experiences for your brand